According to Mr Pawan Munjal, director & CEO, Hero Honda Motors, The new dates and the increased prize money will once again produce the highest quality of golf.
Hero Honda has identified outdoor sports cricket and golf to build a distinct image for the company and its products. We see enormous benefits in association with golf, says Mr Atul Sobti, vice-president, Hero Honda.As a lot of youth are getting involved with golf the event itself will move beyond a corporate positioning exercise.
To re-inforce its association with golf, Hero Honda had earlier roped in Mr Jeev Milikha Singh as its brand ambassador.
Besides golf, Hero Honda has also signed up as a sponsor of the ICC tournaments till 2003 to be held in South Africa.