India’s largest two-wheeler maker Hero Honda on Monday reported a 15.36 per cent jump in motorcycle sales during March at 3,20,594 units as against 2,77,915 units in the same month last year.
The company’s total sales for the financial year 2007-08 marginally increased to 33,37,142 units from 33,36,756 units in the previous fiscal.
“The year 2007-08 has seen a leadership performance from us. Despite the industry slowdown, we have been able to manage positive growth thereby taking our share in the domestic motorcycle market upward of 52 per cent,” Hero Honda Managing Director and Chief Operating Officer Pawan Munjal said in a statement.
During the 2007-08 financial year, Hero Honda launched new models across all segments. “The company more than doubled its volume and share in the premium segment this year with the new all-muscle and macho Hunk, and the sporty and stylish CBZ X-treme, both doing very well,” the company said.
Other new launches such as Splendor NXG, Pleasure, Super Splendor and Passion Plus were added to the company’s product portfolio in the FY08, it added.
Hero Honda also recently associated itself with the Indian Premier League (IPL) as a partner and is also the official sponsor of the Delhi Daredevils (Delhi’s IPL Team).