Henkel Offers Freebies From Own Portfolio

Mumbai, March 24 | Updated: Mar 25 2004, 05:30am hrs
Henkel SPIC India has announced a series of consumer offers on their flagship brands Henko Stain Champion and Mr White. The products for the free offer would be from within the Henkel portfolio and aimed at reducing the consumers outlay on their monthly shopping basket.

On a one kg Stain Champion priced Rs 90, the consumer would get a Pril Dishwash bar worth Rs 14 free, while on a 500 gm Stain Champion priced Rs 46, a 200 gm Pril Dishwash bar worth Rs seven would be free, a company release stated.

The company further announced that on one kg Mr White priced Rs 42, a 250 gm Stain Champion detergent bar worth Rs 12 and on a 500 gm Mr White priced Rs 21, a 125 gm Stain Champion detergent bar Rs six would be free.

Henkel SPIC managing director A Satishkumar said that they believed in offering quality products at affordable prices and the new promotions are a part of that effort. Primarily positioned as a stain remover, Stain Champion consists of Powerpearls.

The firm claims to sport the eco-friendly detergent label because of the usage of zeolite replacing phosphates. Stain Champion enjoys an 18 per cent share in the premium detergent segment, nationally and 25 per cent share in South.