"He lets you do your own bit"

Written by fe Bureau | Updated: Sep 1 2010, 04:48am hrs
Anup Chitnis

Executive Creative Director, O&M

Induction in O&M in: 2005

Campaigns to his credit: State Bank of India, Cadburys, Parle, Huggies, Indian Premier League, Tata Sky.

The first encounter

It was year 1999 at the Ad Club Abby awards when I was in Mudra.

I had done one campaign which won two golds and one silver in the same category. As I was walking down the stage I saw a man standing in the middle of aisle with open arms who congratulated us with a warm hugthat was Piyush. It really came from the bottom of his heart.

Lessons learnt

Youngsters learn constantly by working with him. One learns by watching him look at the problem in his unique way. He has always insisted that we look at a product as if we owned it and needed to advertise for it.

At work

Piyush just motivates you pointing you in the right direction, then lets you do your own stuff. He himself will give it a crack sometimes so that it becomes a healthy competition. I have not seen him lose his temper. He is a friend, philosopher and guide in the true sense.

It is never about being overshadowed by him, but whenever he is present in the meeting you see most of the clients a little awed and star-struck.

Memorable campaigns

The State Bank of India campaign was a very bold campaign for its time. The Indian Premier League (IPL) launch campaign Karmayudh is also extremely memorable because nobody knew what IPL was going to be.

The good

One good thing about Piyush is that he really has a big heart and he lets you do your own bit.

The bad

Thats again his bigheartedness because people sometime take advantage of it.