"He doesn't get too intellectual about a brief"

Written by fe Bureau | Updated: Sep 1 2010, 04:45am hrs
Rajiv Rao

National Creative Director, O&M

Induction in O&M in:1999

Campaigns to his credit: Vodafone Essar, Lenovo, Allen Solly, Brooke Bond, Titan

The first encounter

I had just joined Ogilvy in 1999 and on my very first day I was introduced to Piyush by my creative directors Bobby Pawar and Anil Batwal. I felt like I was shaking hands with a rockstar. Though he was very casual and very Piyush, I was very intimidated and nervous.

Lessons learnt

Piyush is a captain who scores the maximum runs and takes a hell lot of wickets. He leads by example. He has taught us to be brave, to think big. He has taught us to believe in ourselves and most importantly, to have conviction in everything that we do.

At work

Pandey doesnt get too intellectual about a brief. He thinks straight from the heart and is a great believer in connecting with people in the simplest of manners. His philosophy is that every communication should be enjoyable and must be understood by almost anyone. He will pick up the single most important thing out of a brief and create magic out of that one thing. When he is working with a team one feels that he is just not working. The process is always enjoyable and filled with lots of laughter and beer. Pandey is the perfect boss and a friend all rolled in one. He rarely loses his temper. But he can be a real bully when you refuse to have beer. Piyush is one of the most down-to-earth people Ive ever known.

Memorable campaigns

Among all the campaigns that we have worked on together, the Cancer Patients Aid Associations anti-smoking ad was the most special. We worked on this like an art and copy team and Pandey would constantly remind me to shoot the ad and I was like the lazy art director who would always come up with some excuse or the other. Finally the ad got done but it took me the longest time to finish it. And the ad won every award possible including two golds at Cannes.

The good

There are too many good things about him.

The bad

I cant say that since I still report to him.