Haier signs John Abraham as brand ambassador

Written by Neha Pal | Neha Pal | New Delhi | Updated: Jun 5 2010, 04:26am hrs
Haier, the chinese consumer durable maker, has signed Bollywood actor John Abraham as its brand ambassador in India. Abraham will feature across all brand communications as well as product advertising for the company.

Confirming the development to FE, Eric Braganza, president, Haier India said: John represents the Haier target audience, the youth with its many attributes that includes self expression, excellence, confidence, style and technology know how. Much like on all our brand communication, John has an impressive and unrivalled history but the best is still yet to come.

Braganza also said that the company plans to to sell over 1 million refrigerators in the country next year, as a part of its plan to double its turnover in 2011. Refrigerators contribute around 30% to our total sales in the country. As we aim to double our turnover next year we hope to sell more than one million refrigerators in 2011, said Braganza.