Haier Plans To Set Up R&D Centre In India

Kolkata, May 30 | Updated: May 31 2004, 05:30am hrs
Haier Appliances India Ltd, the wholly-owned subsidiary of Chinese home appliances and consumer electronics giant Haier Group, is planning to set up a full-fledged India-centric R&D centre in the country soon.

However, the company has not yet identified the location of the R&D centre but it is likely to come up somewhere in north India, according to Haier Appliances president & CEO TK Banerjee.

Speaking to FE, Mr Banerjee said the company feels that there is a distinct need to come out with India-centric products to create a niche for itself in the highly competitive consumer home appliances market in India. "R&D unit in India is a top priority for us," he said.

The Haier Group, which is based in the Quingdao region of China and has reported a turnover of $9.2 billion in 2003-04, so far has 18 R&D centres across the world.

To make a mark in the Indian consumers mind, Haier has also decided to set up a series of customer service centres in the country.

"We will establish a series of service centres before we actually set up a manufacturing base in India," Mr Banerjee said.