GTB Plans To Spruce Up Tech Activities, Set Up Call Centre

Hyderabad, Jan 5: | Updated: Jan 6 2004, 05:30am hrs
In order to enhance its customer relationships further and meet growing competition, private sector Global Trust Bank (GTB) has decided to spruce up its technological activities.

It has planned to set up a data warehousing centre, switching over to J2EE, .NET and web-based technologies and also a call centre to provide one-stop-shop services. Our immediate focus will be on three areas; setting up a call centre, a data warehousing centre to handle higher capacity and to migrate to new technologies like J2EE or .NET or web-based platforms, said GTB president A Anchan.

Speaking to FE here, he said that it was prudent for the bank to upgrade its technology further so as to handle the complex risk management system, growing number of products and increasing customer growth.

Complex transactions, increasing number of clients, cross-selling of products have called for a higher data handling system thus leading to the setting up of the data warehousing centre with an investment of Rs 8 crore in the next few months, he said. Likewise, GTB also plans to move to open source technologies so that customers have access to all its activities by switching over to Java to Enterprise Edition, .NET or web-based platforms, he added.

According to senior vice-president C Yella Reddy, though the bank is providing phone banking services from different centres, given the pace of customer growth and the proposed increase in the number of retail products, it has decided to set up a full-fledged call centre to handle all customer queries at one go.

We are working out modalities on these areas and will finalise the place and investment in a few months time, Mr Anchan said, adding the bank has invested over Rs 150 crore in the technology alone.

...To Add 2 New Retail Products
R Ravichandran
Hyderabad, Jan 5: After debit card, ATMs, home loans and personal loans, it is now time for the Global Trust Bank (GTB) to enter the lucrative automobile and education segments. It has proposed to add two new products during the next few months including that of vehicle loans and educational loans.

We are working out the modalities, interest rates and other issues on these two loans, which are expected to be launched in the next few months, said GTB president A Anchan.

He said the bank will first introduce vehicle loans, targeting both two and four-wheelers. Two-wheeler loans will be introduced during this month through dealers network of various manufacturers, followed by four-wheelers, he said.

On the educational side, he said the bank is working on it and hopes to introduce it either in March or April this year. The bank is also looking at entering into other retail products, he added.