Brand: Fortune Edible Oil & Foods
Company : Adani Wilmar
Agency: Ogilvy & Mather
Set in a hospital, the film begins with an old lady climbing the stairs holding a tiffin box in one hand and walking stick in another. After a tiring climb, the lady reaches one of the wards, where a nurse is seen trying to get a reluctant patient to eat. The old lady, the patients grandmother, requests the nurse to allow her to feed him the daal that she has cooked and brought from home but is refused. This becomes a daily ritual as the nurse sternly rejects the request telling her that the patient is not allowed to eat outside food. To this the old lady replies, Ye ghar ka hai (it is home cooked), but she is turned down. The grandmother doesnt give up easily and tries her best to win over the nurse every day so much so that one day she even compliments the nurse on her good looks. As the banter continues, the grandmother returns with two tiffins in her hands. She hands the nurse the bigger tiffin saying its her grandsons birthday and that the food is for her. Priya, the nurse accepts but questions her on the second tiffin. A dejected grandmother once again leaves. But as the grandmother is shown leaving, Priya is shown eating the food. The next day to the grandmothers surprise Priya treats her very well. In fact, this time on the grandmother s request the nurse allows her to feed her grandson the home cooked daal. The moment the grandson eats the daal made by his grandmother he reaches out for the tiffin with hands shaking. An emotional Priya walks away. The ad film ends with a voice-over saying, Ghar ka khana, ghar ka khana hota hai.
While we all love to eat out, nothing beats the food cooked at home by our mother and grandmother, a thought so well captured by the television commercial. Written by advertising veteran Piyush Pandey, at a time when edible oil brands are trying to focus on the health factor, this ad film picks the insight for the story from daily life and therefore takes the brand directly into the hearts of viewers. It has all the right ingredients such as the grandmothers love for her grandson, the stern nurse, and the belief that home cooked food is the remedy for all our problems, etc., that makes the storytelling very interesting. In fact, all the characters right from the cold nurse to the grandmother and even the ailing grandson perform to perfection so much so that while the audience feel for the old lady, the nurse is hated for being a stickler for the rules. All the elements, that is, direction, the performances, and the background score are perfectly understated. However, the only issue is the length of the ad film.While a shorter version of the ad film has been released on television, it somehow fails to evoke the same feeling as the original version did online