Chief minister of Goa Manohar Parrikar said: Well beat all other international festivals. On the kind of returns that the festival is expected to generate, the CM said, there are no direct returns. However, indirectly, the festival would change the face of Goa and boost tourism for the state. Although the Centre and the Goa government have entered into a one-year pact to host IFFI in the state, information and broadcasting minister S Jaipal Reddy said: The objective is to have Goa as the permanent venue for IFFI.
But the entertainment industry, which was represented in good measure at the meeting of the organising committee on Thursday, listed out how the film fest was an initiative of the private sector. Besides the Confederation of Indian Industry (CII) organising the film bazaar, the industry will organise events all around Goa during the event. Even as St Xaviers exposition at Goa will attract around 2 million pilgrims around the same time, the industry has grand plans to make the film festival a success.
Consider this. There will be live musical performances all around Goa. The list of singers to be roped in is being finalised. But Goas very own Remo Fernandes would certainly be there. The Indian Music Industry (IMI) is participating in full swing. And so is the film industry.
A new multiplex has come up, but there films will be screened in several public places as well during the festival.
The Bennett Coleman group would be responsible for event management during the fest. Among other initiatives would be a 20% discount from Indian Airlnes for flights to and from Goa; special help desks in big cities to welcome the delegates; and accommodation for students at cheaper rates.
According to V J Lazarus, managing director of Universal Music, who attended the organising committee meeting on Thursday, the festival would give a huge impetus to Goa. After this, India will be known by Goa.