Googles finance site to spark web war

March 21 | Updated: Mar 22 2006, 05:30am hrs
Google Inc, the most-used Internet search engine, is adding a finance site to its stable of offerings, a move that sparks fresh competition for Microsoft Corp and Yahoo! Inc. Google Finance lets users search for stocks and mutual funds and displays company information, news stories and interactive charts. Users can also track the performance of stocks they own, said Katie Jacobs-Stanton, a Google senior product manager.

Google Finance offers interactive charts
Will help investors track stock movement
Users can scroll through a stocks history chart
Microsoft, Yahoo rake it in by showing ads from companies
Google does not plan so, but may put it in future
Google Finance offers interactive charts with news stories to help investors decide why stocks are rising or falling, Jacobs-Stanton said. Users can scroll through a stocks history chart by clicking and dragging their mouse, she said. Microsoft, the worlds largest software company, and Yahoo, the most-visited Internet site, make money from their finance web sites by showing ads from companies. Google does not plan to show ads at first, although they may be added in future, spokesperson Sonya Boralv said.

Shares of Google gained $8.40 to $348.19 on Monday in the Nasdaq Stock Market composite trading. Googles site also shows information, including company revenue, margins, contact information and executive profiles. Google is not offering its own unique content, Jacobs-Stanton said. Yahoo, by contrast, offers columns by writers, including TV personality Suze Orman.

Google Finance is initially targeted at investors in North America. Google intends to add international versions in future, Jacobs-Stanton said. Users can also view articles on web logs, or personal online journals, related to companies they are interested in as well as message boards. The boards which use software from Googles Groups site are monitored by editors to remove junk material, Jacobs-Stanton said. Users can also give ratings to messages. Bloomberg LP, the owner of Bloomberg News, competes with Reuters in providing news, data and trading systems to the financial-services industry.