Godrej launches 'Cinthol Fresh Aqua'

Written by Agencies | Hyderabad | Updated: Mar 31 2009, 20:36pm hrs
Godrej Consumer Products Ltd (GCPL) on Tuesday launched a two-in-one freshness and skin hydration soap 'Cinthol Fresh Aqua'.

"Freshness is an integral part of Cinthol's brand equity.

This freshness equity will get further strengthened by the launch of Fresh Aqua, India's first two-in-one freshness and hydration soap," GCPL Chief Operating Officer (Marketing and Operations) R K Sinha said in Hyderabad.

Fresh Aqua has been specially formulated with a revolutionary aqua formula to ensure that your skin does not look dehydrated even when the active day takes your freshness away, Sinha said.

When asked, Sinha said that of total Rs 7,000 crore soap product market, GCPL had a 10 per cent share in the country.