The company intends to focus onChevrolet--its mass market brand around the world. Chevrolet isnot only General Motors' fastest growing brand in Asia Pacific but is also the world's largest brand by cumulative sales.
GM India'sOpel Astra launch was followedby Opel Vectra, both of which were subsequently withdrawn. Currently, it sells only Corsa under theOpel brand in India.
GMI vice-president (marketing) Ankush Arora said that the company has already stopped production of Opel Corsa. Apart from the sedan, the Corsa was available in station wagon versions called Sail and Swing.
Following the launch of the Chevrolet brand a couple of years ago, sales of the Opel brand had beenplummeting. In the current financial year, GMI has sold 7,518 unitsofCorsas as opposed to 10,248 units in 2004-05. However, at the same time the sales of the Chevrolet models Optra and Tavera have made up for the fall in the Opel marquee sales. For the comparable period, the Chevrolet models sold 18,394 units as against 13,278 units in 2004-05.
Win Some, Lose Some
| Chevrolet is GM's fastest growing brand in the Asia-Pacific |
Opel Corsa sales have fallen by 26% this fiscal
Co to launch Aveo hatchback and Sports Optra later this year