Girl Forever to set up 25 outlets in metros, Tier I cities

Written by Agencies | New Delhi, June 30: | Updated: Jun 30 2008, 18:23pm hrs
Leading girls' wear brand Girl Forever is going for a major expansion in India over the next two years, which will see the company setting up 25 new exclusive outlets in major metros and smaller cities.

"The company is looking for an increase in turnover to reach the figure of Rs 50 crore by 2009-10 fiscal year, up from Rs 12 crore in 2007-08," Girl Forever, Head of Design and Retail, Amarjeet Singh said on Monday in New Delhi.

"The main focus of the expansion would be on western wear for teenage girls," the company, an Indian subsidiary of leading international brand Icon Clothing and Corporation, said.

The new stores would exclusively cater to the needs of teenagers and would sell the Girl Forever label in sports wear, night wear and all other major segments.

The company has presently eight stores located in Delhi, Mumbai, Pune and Bangalore and is now looking to tap the growing demand for western wear in major cities, he added.

"At present, teen western wear comprises 12 per cent of the total apparel sales in the country. However, in figures the total sale value is quite large and we want to tap the growing market," Singh said.

The new stores would be developed on an area of 15,000 to 20,000 sq ft, same as the size of the existing ones.

The company presently manufactures around 2,000 pieces of its own apparel brand every week from its Indian facilities located in Chhatarpur in Delhi.

Girl Forever launched its India operations in 2004.