GE Cap To Set Up Biggest Call Centre In Hyderabad

Hyderabad: | Updated: Jan 23 2003, 05:30am hrs
With significant developments in the IT enabled services (ITES) space in India, GE Capital India has decided to set up its largest call centre in Hyderabad. Finding higher levels of productivity, quality and customer satisfaction with different time zones, GE Capital India is setting up a facility in Hyderabad with over Rs 100 crore investment.

The facility which will come up on a 27-acre plot in Uppal, will house around 4,500 employees to provide support services ranging from data entry, transaction processing to high-end engineering design services to GE and also end-customers, GE Capital India pressident Pramod Bhasin told eFE on the sidelines of The India IT Forum.

The new call centre is likely to commence operations by March 2003. It will not be a processing centre alone but will also offer learning and residential facilities, Mr Bhasin said. Earlier, speaking at the technical session on BPO opportunites, Mr Bhasin said that this sector is the most lucrative for the next decade. The cost arbitrage, 24 X 7 services and quality improvement are behind the success of GE Caps India, he said. India and China are seen as strong markets with increasing growth rates during 2003. People want to do business in India rather than do mere window shopping or look at the Taj Mahal, he said. The Indian BPO sector has advantages like 12-hour time zone with the US, a huge pool of English-speaking people, cost-effectiveness, a stable legislative and economic framework, Mr Bhasin said.