Future Media scouting for picks in digital signage

Written by Alokananda Chakraborty | New Delhi, Jan 24 | Updated: Jan 25 2008, 06:09am hrs
Future Media, Future Groups media venture aimed at creating media properties in the ambience of consumption, is in talks with at least three digital signage companies for a possible buyout.

While no official confirmation was available either from the Future Group or from the prospects, sources close to the development say that among the three that have approached the Kishore Biyani group are vJive and View 24X7 and another network present in foodcourts across India.

Size is a key determinant in this business, says an observer. Though in scale none of these companies can match the scale of Future Media, but if the company can swing a quick buyout, it will give Future TV (an in-store electronic media on the lines of Wal-Mart TV that offers airtime to advertisers) a bigger footprint across the country.

Future Media, set up last March, has 200-plus brands on its roster, and hopes to touch Rs 50 crore in turnover by the end of its first year, say observers.

vJive Networks is one of the first out-of-home digital media companies to be launched in India. Founded in 2004, vJive Networks current network partners include Fame Adlabs, Subhiksha, Vishal Mega Mart, Apna Bazaar, among a host of others.