Anurag Mehrotra will take over from Piparsania as Ford Indias executive director for marketing, sales and service. In this role, Anurag will lead the responsibility for all aspects of Ford India operations, including revenue, sales volume, market share, marketing strategy and launches.
Commenting on the organisational realignment, Nigel Harris, president, Ford India, said, "The leadership changes showcase how the in-house talent pool at Ford is being leveraged to plan for sustained growth."
Anurag previously served as vice-president, sales at Ford India and was responsible for looking after Fords growing sales network in India.
Earlier, he also served as the vice-president, marketing at Ford India and was instrumental in designing and implementing successful marketing campaigns for Fords product range in India.
Vinay Raina, previously general manager, product marketing, will take charge as vice-president, sales, Ford India replacing Anurag Mehrotra. In the role, Vinay Raina will lead sales operations of Ford India including sales planning & programming and fleet sales. All these appointments will be effective October 1, 2014.