Flanders: A new destination for Bollywood

Written by Agencies | New Delhi | Updated: Nov 1 2009, 01:47am hrs
Shooting abroad really came into its own a little over a decade ago, but the film that got filmmakers thinking of heading westwards was Raj Kapoors Sangam in the early sixties.

Among the other old films which brought plenty of foreign locales alive on the silver screen were Pachhis International Crook, Shakti Samantas An Evening In Paris and Great Gambler, Manoj Kumars Purab Aur Pachhim, Brij Sadanahs Night In London, the Sameer-Simi starrer Pasand Apni Apni and the Rajesh Khanna starrer, Aashiq Hoon Baharon Ka.

But as film budgets grew bigger and bigger, producers and directors became more and more lavish and began to cross frontiers to give their viewers (and their stars, of course!) free foreign trips, so to say.

Today, its not just films but television serials too which are heading overseas. In a bid to promote tourism, tourism boards across the world are luring film and television producers by offering attractive incentives. Among these are securing permissions for shooting in locations, discounts in accommodations and also offer cash incentives.

To promote Flanders as a new Bollywood Destination, Tourism Flanders hosted a reccee for leading Bollywood directors and producers such as Suresh Naidu, Ravi Chopra, Mukesh Bhatt, Mohit Suri, Ramesh Sippy from the Indian film industry to the destination for 5 nights.

The trip included visits to the historic cities of Brussels, Ghent, Bruges and Antwerp - including parts of the scenic countryside Meetings with the filming commissions and tourism offices at the respective places were also held.