FieldFresh Foods plans foray into new markets

Written by Kavitha Venkatraman | Chennai | Updated: Mar 29 2011, 07:05am hrs
FieldFresh Foods, which has a R&D and manufacturing facility at Hosur in Tamil Nadu to produce processed food and beverage products under the label Del Monte, is planning to enter newer markets and smaller towns to boost its business. It will also focus on further building its network of modern trade channels.

According to Yogesh Bellani, business head, Del Monte Foods business, FieldFresh Foods, in 2009-10 the company spread the Del Monte product range across the northern and southern regions and parts of the western region through key metros and mini metros.

Once the initial roll out happened and we were able to make a foothold into these regions, we then shifted our focus to the eastern market with the launch of the product range starting with Kolkata. We want to explore smaller towns to get a firm foothold in the markets, he said, adding the processed food market remains largely underpenetrated and concentrated into metros. However, there is large room for growth in tier-II and tier-III cities, which are mostly untapped. Del Monte aims to expand its B2B presence through national and regional hotel, restaurant and catering sector and food service accounts.