Fiat may export Avventura after meeting demand in Indian market

Written by fe Bureau | Chennai | Updated: Oct 29 2014, 06:05am hrs
Fiat Group Automobiles India, the fully-owned subsidiary of Fiat Chrysler Automobiles, may look at exporting the recently-launched crossover Avventura to right-hand driven overseas markets, after catering to the Indian market demand. The company, which has done the global launch of the Avventura in India last week, said it had seen a significant number of enquiries for test ride around 15,000 in a short span of time and the company claims to have had bookings for 500 units. Speaking to reporters on the sidelines of Chennai launch of the Avventura on Tuesday, Nagesh Basavanhalli, president and MD, Fiat Chrysler Automobiles, India operations, said, Right now our challenge is to meet the demand from the Indian market. We will look at the export market after building up capacities in Indian market and satisfying our requirements here.

Conceptualised in Italy, the product is developed and manufactured in India. The new brand will be manufactured at Ranjangaon, Pune, to serve the India demand. The plant has a capacity to produce 1.60 lakh units per annum and has room for further augmentation. Ex-showroom Chennai price of the Avventura will be starting at R6.12 lakh. The localisation of Avventura is around 85% to 90%. We have almost 170 vendors because of which we could achieve this level of localisation, he said.