Dominos Pizza India has gained over 50% increase in sales already over the previous season due to a large increase in footfalls. Its Cheese Burst Pizza variant, launched last month, has triggered over 40% demand from customers over and above the 20% sales targets. According to vice president Ajay Kaul,For this, we give credit to our newly launched advertising campaign with popular actor Arshad Warshi. After setting-up five Dominos restaurants in Bangalore, Mumbai and Delhi in this December, we have achieved our target of setting up of 130 restaurants in India by December-end 2006.
Now, looking at the phenomenal demand, we will expand our restaurants to 175 as we are sure that next Christmas too will bring us good luck. Hot Brands International (HBI), which operates six fast-food restaurant in Mumbai selling `pizza pastas and `semiyana has gained 24% sales growth.