Fast food chains chomp on 40% sales growth

Mumbai,Dec29 | Updated: Dec 30 2006, 05:30am hrs
For the growing fast food retailing segment in India, this festive season, with the New Year just around the corner, has already brought a lot of cheer. Fast-food retail giant McDonalds India is now witnessing more than 35-40% increase in sales growth over the last season. In order to trigger more purchase at its restaurants, the company has started reducing its inventory levels from three days to two. Amit Jatia, managing director - western region, McDonalds India said,We will continue to offer freebies like multiple toys on purchase of a Happy Meal during New year as well to boost our sales.

Dominos Pizza India has gained over 50% increase in sales already over the previous season due to a large increase in footfalls. Its Cheese Burst Pizza variant, launched last month, has triggered over 40% demand from customers over and above the 20% sales targets. According to vice president Ajay Kaul,For this, we give credit to our newly launched advertising campaign with popular actor Arshad Warshi. After setting-up five Dominos restaurants in Bangalore, Mumbai and Delhi in this December, we have achieved our target of setting up of 130 restaurants in India by December-end 2006.

Now, looking at the phenomenal demand, we will expand our restaurants to 175 as we are sure that next Christmas too will bring us good luck. Hot Brands International (HBI), which operates six fast-food restaurant in Mumbai selling `pizza pastas and `semiyana has gained 24% sales growth.