Fashion forward

Written by Neha Pal | Neha Pal | Updated: Mar 25 2012, 06:18am hrs
As the fashion and design industry is emerging as one of the fastest growing in India along with popular events like Lakme Fashion Week, there is a surge in the number of people pursuing fashion studies and design as courses of choice. Looking at the trend, there has also been an increase in the number of colleges offering an ever increasing number of courses in fashion designing.

However, in spite of the Indian industry being quite upbeat about its position in the global market, international experts have a different take. Speaking on the side-lines of 14th annual conference organised by Pearl Academy of Fashion in Jaipur, Tina Gugliemino, programmes manager at the school of fashion and textiles, Royal Melbourne Institute of Technology said, Indian fashion industry can do a lot more. One of ways of making Indian crafts popular in the global market is modulating Indian crafts with bit of western art. The problem with the Indian fashion industry is that it is too internally focused. There is a need for the young talent to take India to that level where it should be. Realising this problem, fashion institutes are now arranging programmes of three-four weeks where students go to international fashion destinations like Milan and get an experience of their industry, said Sharad Mehra, COO, Pearl Academy of Fashion . He added, The deep level of interaction with global design leaders has proved to be the bright spark for many young designers, who now perceive additional scope for growth within the industry that extends beyond the realm of garments. Some of the popular courses in fashion designing are textile management, apparel marketing and merchandising, jewellery designing, knitwear design and technology, home-textile management, fashion-business management. The top institutes of fashion-designing in the country include the likes of National Institute of Design, National Institute of Fashion Technology and Pearl Academy of Fashion.

They also have an eye on the plans of major luxury brands entering India. According to experts, luxury brands are expanding their presence in major cities such as Delhi and Mumbai.