F1 ticket sales may touch 85% after slash in prices

Written by Rajat Guha | Rajat Guha | New Delhi | Updated: Oct 26 2011, 08:02am hrs
The inaugural Airtel Indian Grand Prix is still four days away and organisers Jaypee Sports International Limited (JPSI) expect the Buddh International Circuit (BIC) to be packed to the brim.

After slashing the Grand Stand (the best view seat ) ticket prices by R20,000 last week, the organisers claim to have sold about 80% of the tickets for the Indian GP so far. We had sold about 70% of the tickets till last week but that figure stands close to 85% now. Since the day the prices of the race day tickets were reduced, they have been flying off the shelf, JPSI senior vice-president Askari H Zaidi said.

The official ticket sales website of the Indian GPbookmyshow.comalso informed that tickets have been between R60 to R80 crore. Delhi and NCR is contributing almost 50% of the sale of tickets, while overall 90% of the sales have been from India. Meanwhile, the corporate boxes at the BIC which were being sold in the range of R 35 lakh to R1 crore are all sold out.

Till last week about five or six boxes were available but now there are none available for sale. We (JPSI) are keeping about 2-3 boxes to cater to our clients from companies like Jaypee Cement. Well also be keeping some tickets aside for the JPSI employees, who have worked hard to convert this dream of ours into reality, Zaidi informed.

At R2,500, the cheapest ticket is also far beyond the reach of the vast majority of people in the country.

You cant believe how many people are aware of Formula 1 and how many are looking forward to the race this week. Theres already a great deal of knowledge about the sport. I think its going to be a big deal." Mercedes Petronas F1 GP driver Nico Rosberg said.