Exceed Entertainment, co that manages Hrithik Roshan, other top list actors, merges The Wild West Group with itself

Exceed Entertainment manages celebrity talent, such as Hrithik Roshan, Priyanka Chopra…

Exceed Entertainment?and?The Wild East Group announced their merger into one international entity, with the latter set to continue operating independently. Exceed Entertainment?manages celebrity talent, such as Hrithik Roshan, Priyanka Chopra, Bipasha Basu, Shilpa Shetty, amongst others. The Wild East Group has been an industry defining leader in IP monetization, brand development, brand licensing, and business development, also working with clients such as Hrithik Roshan, Paul Frank, Playboy, and the Kolkata Knight Riders.?

The merger brings together Exceed Entertainment?s expertise in celebrity management and brand monetization, complementing this with The Wild East Group?s ability to analyze a brand?s asset value.

This joint enterprise is a move in the field of brand management and marketing, embracing multiple avenues such as licensing, brand extension and monetization within the Indian cinema sector in South Asia.

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Afsar Zaidi, Founder and MD of Exceed Entertainment, said: ?Skillsets of the two companies are clearly very complimentary, and will redefine the talent management and brand space by offering new bundles of services.?

Sid Shah, Founder of The Wild East Group, says: ?India has irrevocably passed from the age of transactions and deals to the age of value, and this merger was necessary to be able to offer the kind of value-add services that brands require.?We have already been embedded culturally with Exceed for years, so there won?t be much of a transition.?I will step down and continue as an Advisor, with the team remaining intact and Neha Kanoria and Pankaj Sikka will remain management leaders of the new entity?.

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First published on: 01-10-2014 at 10:05 IST