Globally, many corporates have been achieving value creation thanks to their employees wonderful ideas. And this culture seems to be slowly picking up in India too with IT major Satyam Computer Services Limited one such company which believes that its employees can contribute substantially to the companys growth.
Started off a year ago, Idea Junction, a company-wide suggestions scheme, is making a lot of difference in value creation for Satyam. It is not that employees ideas are contributing only to top line and bottom line growth, but their brainwaves have proved to be helpful in project implementation also.
Says Satyam director and senior vice-president of corporate planning and strategy K Thiagarajan: In a short span of time, Satyam could see tangible benefits of over Rs 1 crore while the intangible benefits would run into several crores of rupees through project implementation.
It is not that Satyam is looking at saving money but can see the benefit of employees ideas/suggestions in critical issues such as project implementation, finding solutions, HR practices, cost reduction processes, front-end support, competency enhancement and maintaining customer relationship, he added.
Idea Junction, a real-time intelligent Web-based portal, is available to all Satyam associates across the globe to support the entire life-cycle of an idea/suggestion/complaint. It was created for employees to provide ideas, suggestions, complaints, track progress made against the same, participate in various forums and surveys and obtain information on suggestions that have been implemented and rewarded suitably.
There are nearly 30 Circle Idea Leaders (CIL) to track and evaluate the ideas and suggestions in addition to facilitating the accepted ideas in the respective circles/departments and interact with the top-level at the corporate strategy group for company-wide issues.
Says Mr Thiagarajan: A high-level monitoring council with four senior officials has been set up to vet the evaluations done by the CILs. Ideas which are implemented are rewarded suitably.
Even Satyam chairman B Ramalinga Raju involves himself in this project, he added.
It is a virtual platform for all the associates to contribute towards creative growth, which would impact Satyams business, strategy, design, thinking and give a competitive edge over others, adds Mr Thiagarajan.
Of the 5000 ideas/suggestions received from over 2000 associates since the past one year, Satyam has implemented nearly 1000 ideas (20 per cent) and another few hundred ideas are under implementation while the remaining either rejected or kept pending, he claimed.
The rewards for these ideas could be anything a Satyam T-shirt to an international holiday worth Rs 1,00,000 and at times, promotions too, adds Mr Thiagarajan.