The strategy stresses that the setting up of agri-export zones (AEZs) will continue. Appropriate pre and post-harvest management, standardised storage technology, institutional mechanism for interaction among ICAR institutes, APEDA, food processing ministry and state governments will be initiated.
A nodal SPS point is slated to be set up in the commerce ministry. An export certification for basmati rice will be formulated to ensure that the product would be traced back to farm level. Policies for MSPs for non-basmati rice, levy on rice and restrictions on inter-state movement of foodgrains will be reviewed. India will take up the issue of tariff rate quota (TRQs) on imports imposed by developed countries on case-to-case basis with concerned countries.
Flower auction centres will be set up in Bangalore, Chennai, Mumbai and Delhi and auction of internet will be encouraged to capture developing markets in West Asia and south-east Asian countries. Niche market for mangoes will be created.
Given the downward trend in prices, tea industry need be an efficient processor and marketer of broad spectrum of beverages and take up brand building exercise. Focus should also be on orthodox tea, Darjeeling tea, green tea and organic tea. Morroco can be a good destination for Indian green tea. Tax structure for tea will be rationalised.
A detailed global market study will be made for natural rubber exports. Group processing centres should be set up for quality processing. Thrust products of rubber wood identified for exports are four sides planed section, mouldings, finger jointed laminated codes, furniture components, kitchen cabinet and accessories. Judicious mix of strategy will developed for exports of Arabica coffee vis-a-vis robusta for potential markets like Japan, West Asia, France, Poland, Spain, Belgium and Netherlands.
Promotion of value-added cashew kernels to Middle East will be taken up and also replanting scheme in existing cashew plantation area will be taken up and new scheme for drying yards will be introduced. Popularising of turmeric as natural colourant and values of medicinal products will be taken up. Campaigns for Indian curry at at retail points in developed countries will be taken up with chain stores. Market focus should shift from ethinic Indian population to local population.