Easy Bill eyes smaller cities

Written by Ronojoy Banerjee | Ronojoy Banerjee | New Delhi | Updated: Oct 9 2010, 07:09am hrs
Easy Bill, subsidiary of the $5-billion Munjals promoted Hero Group, is looking to step up its penetration in the tier II and tier III cities in the country by adding close to 14,000 outlets in the next 24 months. The company, which is the country's leading one-stop payment collection centre, has more than 6,000 outlets across the top 50 cities in India.

There is tremendous growth prospects for us. The demand for the services we offer is across the spectrum and we are on an expansion mode, managing director of Easy Bill Rahul Munjal told FE. He said the idea of starting bill collection centres the first if its kind in India stemmed from a detailed study of the market which showed people were willing to pay extra to save time. He said that the company would not be making any major investments for expansion.

We realised that increasingly people were not willing to spend a substantial part of their day to merely pay bills, as was the case in the past. They wanted their bills quickly cleared especially when they were around their homes. They didn't mind fishing out a little extra money if this service was offered to them, Munjal said.

He said that despite penetration of the Internet services, less than 5% people used it to clear bills.