The company is launching additional eateries in major cities including Ludhiana, Mohali, Ambala, Faridabad, Gurgaon and Chandigarh to cash in on the record sale growth in the previous year in the two-states.
And not just the customers have given away their food-fixations but Domino's the market leader in Pizza delivery system has also ended its hang over with metros and the big cities. "Dominos experience in Punjab has encouraged the fast food chain to enter tier II and small cities in India," Ajay Kaul, CEO, Domino's Pizza India told FE. "Most of the fast food outlets of the company in Punjab has registered a phenomenal growth as high as 40% in the previous fiscal compared to national growth of 25%," Kaul said.
As far as sales growth is concerned every new outlets launched in Punjab in last two years has performed at par with those in cities like Hyderabad and Pune, Kaul revealed.
Out of the 60 outlets in lined up for launch for the current fiscal, 8-10 are expected to come in Punjab, Haryana and Chandigarh. " The plan is to increase the number of outlets from seven to 14 by 2008 in Punjab focusing on cities like Ludhiana, Mohali and Ambala," Kaul said. Dominos is opening four more outlets in Gurgaon apart from six- already operational and also double its presence in Faridabad and Panchkula by 2008, he revealed.