Speaking to FE, iFlora president, S Jafar Naqvi said, The government has taken some encouraging steps to boost the floriculture industry in the country. The National Horticulture Mission has been allocated Rs 1,150 crore budgetary support for promotion of horticulture, including floriculture. But much needs to be done to expand the domestic market for floriculture. He said that the study concluded that if the domestic market size increases to Rs 10,000 crore, it would provide millions of job, particularly to women.
Naqvi said that domestic demand for cut flowers and other floriculture products would increase with the expansion of organised retail and super market chains, coupled with the rising income of the middle class. If the domestic players miss this opportunity, India may be flooded with imported floriculture products, he said.
Currently, the domestic consumption of cut flowers is growing at the rate of 30%, according to the study.