A price war has broken out in the direct-to-home (DTH) broadcasting space. Dish TV, promoted by Zee Telefilms chairman Subhash Chandra, has decided to match public broadcaster Prasar Bharatis offer of free-to-air DTH. Dish TV has taken the drastic step of doing away with the subscription fee, at least for a year, to come closer to Prasar Bharatis DD Direct Plus user numbers. As against Prasar Bharatis 20 lakh DTH user base (including grey market numbers), Dish TV has only 2 lakh subscribers on date. A Dish TV official said, the numbers should go up immediately, after Tuesdays announcement.
Dish TV, with 77 channels, will now be available at a one-time price of Rs 3,990. This price will be inclusive of hardware, installation cost and one-year subscription. For a more premium Dish TV model, a subscriber pays Rs 4,990 for 110 channels. Again, theres a one-year-waiver for subscription fee in the premium model. Dish TV also offers 13 FM radio channels. Till now, Dish TV was available for a monthly fee of Rs 300 in addition to the hardware and installation charges.