Destination Singapore

Updated: Nov 17 2005, 05:30am hrs
With less than a week to go for AdAsia 2005, the current Asian advertising congress, the excitement in the advertising fraternity is almost palpable.

For the uninitiated, AdAsia is a biennial event for the advertising, marketing and media fraternity. The 2005 congress kicks off on November 20 at the Suntec City, Singapore. The 2003 congress was hosted by India at the historical city of Jaipur.

The four-day event this year expects a 140-strong contingent from India. Chairman of P&G Bharat Patel, in his capacity as chairman, Indian Society of Advertisers (ISA), will be the leader of the Indian delegation to AdAsia 2005. With the theme Winning in Asia the event will strive to help marketers in Asia identify opportunities and develop effective gameplans. (The theme at AdAsia 2003 was Break the Rules!)

A whole host of companiesad agencies, media companies, management and brand consultancies, besides a range of corporates have registered delegations to attend the congress, and the list reads like a veritable handbook on Indian corporatedom. Take the Indian ad industry. The delegate list includes Triton group founder Munawar Syed, Ramesh Narayan (MD, Canco Advertising and chairman of the planning committee AdAsia 2003) and Srinivasan Swamy, CEO, RK Swamy/BBDO, among others.

According to Narayan, Apart from the opportunity to meet up with 1,000 international delegates, I hope the judicious mix of speakers and topics would be an experience in it self. At the risk of being immodest, Singapore has a tough act to follow because the Indian AdAsia (2003) was easily the best in its class.

This incidentally is a record of sorts as it is the highest number of delegates ever to represent India at the AdAsia congress. The previous highest from India being 108, at AdAsia, Bali.

Korea has been designated the host for AdAsia 2007.