Demand picking up for Tata Motors world trucks, HCVs

Written by Arindam Sinha | Jamshedpur | Updated: Jan 30 2010, 05:09am hrs
Demand for Tata Motors' world trucks is on the rise with a single firm having placed an order for 150 such vehicles. The company's conventional heavy commercial vehicles (HCVs) have also witnessed a surge in demand in recent months.

Anybody who would recognise potential of world trucks will come forward to buy it. One particular customer, who transports steel rolls of Tata Steel from here to Mumbai, has booked around 150 such trucks vehicles, said plant head SB Borwankar. As the driver's cabin has enough resting space, driving efficiency is said to go up considerably in such vehicles.

Asked about the market response so far, Borwankar said, It has just started picking up; we have produced around 70-80 vehicles. Right now, we are sending them to various customers, domestic as well as to dealers, for them to see and feel the vehicle. The company, which has set a target of producing 5,000 'world trucks' in 2010-11 and 12,000 units in 2011-12, is optimistic of ending the current financial year by producing around 200 such vehicles.

Fitted with engines of 200-500 horsepower, Tata Motors' 'world truck' concept is an attempt to match world-class heavy-duty trucks being produced by Mercedes-Benz, Volvo, MAN and others, at globally competitive prices.

Tata Motors has invested around Rs 1,000 crore in its two assembly line platforms here, which together have a capacity to produce around 55,000 world truck units per annum. The output can be extended up to 1.50 lakh units.

While the company is procuring sheet metal parts for its 'world truck' from units located in the Adityapur Industrial Area here, most of the other parts are being procured from across the country.

Meanwhile, the auto major which has so far been producing the conventional heavy commercial vehicles (HCVs) of 100-180 horsepower range here, is currently witnessing an upsurge in demand for such vehicles. The demand (for the conventional range) is rising considerably; we are not being able to deliver. We are diverting volumes from Jamshedpur to Lucknow and Pune (plants) because of three things--we are not getting parts from suppliers in Jamshedpur, don't get manpower and thirdly, the state government is not giving any concession on sales tax," said Borwankar.