Dell CEO Unfazed By China PC Rivals Mimicry

Hong Kong, MARCH 22: | Updated: Mar 23 2002, 05:30am hrs
Often imitated but still the king, top PC-maker Dell Computer Corp doesnt seem too worried that a China rival is adopting its made-to-order model to defend itself against Dell in the crucial mainland market. "Its not surprising," chairman and CEO Michael Dell, 37, told reporters in Hong Kong on Friday, as he wound down a tour through Asia.

Earlier this week, Beijing-based Legend Holdings Ltd said it would step up made-to-order computer sales in an effort to capture an expected surge in replacement purchases and fend off encroachment from Dell.

"Weve seen a number of competitors try this in the past," the youthful founder of the Round Rock, Texas-based Dell said."You can judge for yourself whether competitors succeed in that or not. I guess most people would say that they didnt.