Tuesday will be the second occasion when robotic cameras will be used to cover the Republic Day parade, even though they have been a part of the broadcasters technical infrastructure for a decade now, DD insiders say. We have upgraded the robotic cameras to give high-quality visuals of the Presidents box where South Korean President Lee Myung-bak will be chief guest, said a DD official.
Considered the biggest annual television production event undertaken by DD, the 130-minute live telecast from Rajpath in the Capital will be seen by at least 300 million viewers in more than 140 countries, say DD officials. The broadcasters team comprises 125 technicians, cameramen, engineers and others.
Live coverage of Republic Day celebrations on DD National, however, has seen a gradual decline in viewership within the country, according to data provided by television audience measurement agency TAM.
Over the past three years, there has been a 15% drop in the reach of Republic Day coverage on DD National, says the TAM data.
But DD officials dont buy this. We have to look at the combined reach (adding the reach of all cable channels) for such special television events. Once you combine that, along with the international feed, the Republic Day coverage should reach over 300-million viewers globally, said a senior DD official.
The 61st Republic Day events will also be available in cyberspace for the third year, courtesy the National Informatics Centre. A live Webcast of the entire event will available on republicday.nic.in, while the audio coverage will be available on All India Radio.