DAE to produce Outdoor Opening Ceremony of Shanghai 2010 World Expo

Written by Agencies | Shanghai | Updated: Apr 30 2010, 21:29pm hrs
As the countdown to Shanghai 2010 World Expo nears its end, David Atkins Enterprises (DAE) unveils its longstanding involvement as Executive Producer and Artistic Director for the Outdoor Opening Ceremony, taking place Friday, April 30, 2010.

This is the first time a World Expo is hosting an Opening Ceremony of this scale, said David Atkins, CEO, DAE. We are honored to have worked so closely with Chinese cultural authorities to create and produce a ceremony worthy of showcasing Chinaand the great city of Shanghaito the world.

Slated to be the largest outdoor multimedia display, the show will make non-stop use of fireworks, sound and light, and will feature numerous record-breaking firsts such as the biggest LED screen ever made, the largest searchlight installation in the world and the greatest number of pyrotechnics ever fired over water, land, bridges and buildings. The 30-minute Outdoor Ceremony will take place on a 3.4 km stretch of the Huangpu River in central Shanghai.

An estimated global audience of 3 billion watched DAEs most recent successthe Opening, Closing and Victory Ceremonies of the Vancouver 2010 Olympic Winter Games. As DAE prepares to deliver yet another groundbreaking show, Ignatius Jones, Artistic Director, simply says We look forward to stunning the world.

This announcement comes on the heels of DAEs recent expansion into Asia, Europe and North America. Regional offices in London, Vancouver and Hong Kong join the Sydney office in supporting increased demand for the companys elite creative services.

DAE created and produced the Ceremonies of the Vancouver 2010 Olympic Winter Games, the Doha 2006 Asian Games and the Sydney 2000 Olympic Games, as well as the Handover Ceremony of the Melbourne 2006 Commonwealth Games.