Dabur had moved the Delhi High Court seeking restraint on Emami from telecasting its TV commercial on Emami Hair Oil on the ground that the impugned advertisement exhibited its Dabur Hair Oil in a poor light. The company was shocked to see the contemptuous, malicious and disparaging manner in which Dabur Amla Hair Oil has been dealt with in the impugned commercial, according to Daburs counsel Hemant Singh.
Emamis counsel Rajiv Bansal contended that the company was not willing to continue the advertisement anymore as the commercial had outlived its shelf life. It also intends to come up with its new commercial, he said.
According to the petitioners counsel, Emami was entitled to propagate its hair oil as a good product but had no right to disparage Daburs product. The design, shape and configuration of Amla Hair Oil bottle used in the commercial is an obvious and fraudulent imitation of the plaintiffs bottle. The ad is causing irreparable loss and damage to Dabur, Mr Singh said.