Customer relationship management expert, Maximizer Software, enters Indian market

Written by Businesswire India | Bracknell, August 26: | Updated: Aug 27 2008, 15:40pm hrs
As part of its increasing drive into the Indian market, Maximizer Software, a leading provider of simple, accessible customer relationship management solutions, has appointed Virtuos Solutions as a Certified Business Partner for the region.

Maximizer Software has over 20 years of CRM experience with more than120,000 customers using over 1 million licenses around the world. Virtuos Solutions is mandated with providing the benefits of Maximizers tried and tested CRM to a wide range of Indian business organisations from small entrepreneurial companies with just a few people, to large multinationals.

Venky Vijay, President & CEO of Virtuos Solutions explained: Virtuos is a new generation company focused on delivering information-driven business solutions to achieve customers strategic objectives. We help our customers to realise extraordinary results from their own customer relationships, business operations and technology investments.

The consultancy works closely with world leaders in business software and I am delighted to have forged a strong relationship with Maximizer Software. We already have a Fortune 1000 client company, GE Healthcare, as a committed user of Maximizer CRM. There are tremendous opportunities for Maximizer in the Indian market among SMBs and departments of large enterprises and Maximizer CRM has a lot to recommend it.

The solution is simple and intuitive, easy to use and fast to deploy. Authorised users can access the system no matter where they are, through Windows desktop, over the Web, or through a mobile device. It is also great value, providing a best in class return on investment.

Initial prospects for Maximizer CRM include companies in travel, real estate, hospitality, financial services, distribution, trading and export. Venky is particularly enthusiastic about mobile-enabled CRM, commenting that key marketing and service staff in India spend 60% of their time out of the office. MaxMobile will ensure they are never out of touch with vital customer and sales information.

Vivek Thomas, Managing Director, EMEA, of Maximizer Software agrees: Mobile CRM is the next big thing in customer relationship management systems. MaxMobile has been developed specifically to bring the power of fully functional CRM to travelling and mobile professionals providing a two-way bridge between a mobile workforce and corporate information systems. This means mobile workers can have direct access to details on customers, leads, schedules, sales deals and forecasts, customer profiles, past notes, and proposals, through smartphones such as the Blackberry or the Windows Mobile platform.

Virtuos Solutions is a great addition to our world-wide network of certified business partners. It has built an excellent reputation for implementing high performance solutions, consulting and knowledge processing outsourcing services that is an attractive complement to Maximizers Simply Successful CRM brand.

CRM is really taking off in India and I am convinced that Maximizer CRM will really make an impact as India continues its evolution to be a global business force.