After attending the week-long debates and brain-storming sessions on advertising, many delegates expressed their satisfaction over the convention while there were others who opined that most of the sessions were too simple for hardcore professionals in advertising.
Mr Charles Handy, who is a social philosopher from the UK, observed that it was a confusing week as many advertising and marketing gurus voiced conflicting views and opinions at the congress. But I carry a huge impression India has waken up at last. The future lies in Asia and I suddenly see that Asian countries also believe this, he added.
As for the reaction of chief honchos of advertising, in Mumbai Mr Ishah Raina, CEO of Euro RSCG, said, It was a rewarding experience for many of us. However, there were some sessions which were quite basic. For the first time, eight under-graduates from the Mumbai University attended the Asian advertising congress. According to Ms Pratibha Pai, director industry institute linkages, HR College, University of Mumbai, It was an exhilarating experience for me and my students. As teachers, we picked up quite a few valuable hints to communicate with our students.