In an effort to cash in on the ongoing Cricket Series in Sri Lanka, competition has once again started hotting up in the CD industry whereby players are gearing up to implement new marketing initiatives and consumer promotions.
Following the recent launch of five LCD TVs in 26, 32 and 42-inch LCD TVs, and, 42 and 63 inch new plasma panels, Samsung India Electronics is now gearing up to launch a new marketing campaign specifically to woo cricket fans. Said Samsung India, deputy managing director, Ravinder Zutshi: We hope to clock over 50% sales growth in the second-half of 2005 through the Cricket Series. Given the average spurt in CTV sales that industry normally witnesses during the cricket season to cash in on, our investment has been to the tune of 5-7% of Rs 4,900 crore total sales turnover towards the upcoming festival season wherein even the Cricket Series in Sri Lanka will coincide.
Mirc Electronics too is planning to capitalise on the interest from cricket fans by launching new television commercials of its newly launched sub-brand called Posion flats, LCDs, and, plasma TVs. According to Mirc Electronics, vice president (sales and marketing), Vivek Sharma: This will be part of our 360 degree marketing activities to aspire cricket fans for the brand. During the Cricket season, we have set a target of selling around 10,000 sets of Poison CTVs, a month.
On The Front Foot
| New marketing initiatives, promos on cards |
Samsung has new cricket campaign up its sleeve
Mirc plans new ads for TV brand Poison
LG, Philips shirk cricket advantage