Cricket By Another Name

Updated: Jan 26 2003, 05:30am hrs
It was a cricket match with a difference. The 3rd CRY Cadence Corporate Cricket Challenge Special match played between a media team and the corporate team raised Rs 42,000 for the education of 50 CRY children. The amount may not be impressive, but the ongoing effort is.

In the stipulated 20 over match, the media team beat corporates by 36 runs. The media team scored 153 runs losing 6 wickets. The corporate team was bowled out for just 117 runs in 17 overs.

The match was part of the Cricket For a Cause series, in which every run made, every catch taken, every boundary hit contributed towards educating a CRY child. The players included Abhijeet Prakash and Vijay Sarpal (PCI), Rajiv Gupta and Srikanth Sundararajan (HCL Infosystems Ltd), Sharad C and Rattan Keswani (The Oberoi), Bipin Ahuja (QuantM Net), Kamal Jain (Cadence Design Systems) and Manish Sharma and Arun Kumar (Apara Enterprise Solutions), amongst others.

Says Mr Sarpal, Indeed, it gave me an opportunity to do something for a good cause. Although I could not help financially but contributed by playing the match. Actually people are too eager to help but they dont know how to go about it. So creating awareness about such noble causes is an important aspect and media can play a vital role in it.

PCI Ltd is involved in other community activities, too. Its welfare and charitable organisation, Ishwar, fixes artificial limbs for physically challenged free of cost. We also fixed approximately 200 artificial limbs in Bhuj and our 350 employees donated their one day salary and an equal amount was also contributed by the employers for the Gujarat earthquake victims.

Another cricket enthusiast and participant Gaurav Vishal, deputy manager, space marketing, Indian Express group, says: Such events should be a regular feature. We should take out some time from our busy schedules for such a unique cause. CRY seems to be quite serious about it. I was so impressed that next day I sent a small token of Rs 500 to them.

Says Bipin Ahuja, CEO, QuantmNet, The best part of the game was that it was for a noble cause and was played in the right spirit. Players were quite serious and we were not bothered about winning or losing. The ultimate aim was how much contribution will be raised for the betterment of needy children. Mr Ahuja is eager about doing his bit . I would like to fund one or two children for lifetime. Unfortunately, I dont know the procedures. So efforts should be made to create awareness.

CRY Cadence Corporate Cricket Challenge, the brainchild of CRY, an NGO working in the area of child rights, and Cadence Design Systems (India) Pvt Ltd, an international electronic design technologies company, brings together cricket lovers from corporate India for the cause of children.

Last year, the event generated Rs 7 lakh for CRYs projects and supported 850 children. This year, with 24 teams participating, the campaign is likely to raise Rs 8.5 lakh.

Mr Jain, senior manager with Cadence Design Systems, says: We feel cricket is the best way to create awareness and we have succeeded to some extent. It ensures that the funds reach the right place and for the right cause. Founded in 1979, CRY is supporting 163 child development initiatives all across the country and has so far made a difference in the lives of 1.1 million children.