Cong strategy for image makeover

New Delhi, March 29 | Updated: Mar 30 2005, 05:30am hrs
Congress has drawn up an image-building strategy in the states where it feels its base has eroded.

Under the programme, Congress president Sonia Gandhi has decided to meet with editors and beat correspondents of mainstream newspapers.

Party managers have also prepared a number of programmes to strengthen the party base through public contact programmes and thought-provoking sessions in several states, including Kerala, West Bengal and Uttar Pradesh.

For instance, one such programme, involves direct interaction between Ms Gandhi and journalists at her residence, where she will have one-to-one discussions on various issues relating to party affairs.

The party had adopted the same approach before the last Lok Sabha elections in May which proved to be very successful. Mediapersons had given their views frankly on the partys position in the country, sources told FE.

Analysts believe that the new strategy, which is likely to be implemented from May, has been chalked out, keeping in view the last elections results in Kerala, where the party did not win a single seat in the Lok Sabha polls as well as the situation that has arisen due to K Karunakarans revolt against the leadership.

Both Kerala and West Bengal will be going to the polls early next year and the Congress anticipates a big challenge from the Left parties, which have been giving outside support to the UPA government.