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Columnist: Lalitha Srinivasan
Ad agencies beef up initiatives to retain talent, tackle high attrition
Ad agencies beef up initiatives to retain talent, tackle high attrition
E-commerce to ads, PepsiCo, Coca-Cola set to woo consumers
E-commerce to ads, PepsiCo, Coca-Cola set to woo consumers
Want to ensure Lakme remains an aspirational brand: Purnima Lamba, Head, Innovation, Lakme
Want to ensure Lakme remains an aspirational brand: Purnima Lamba, Head, Innovation, Lakme
Working on distribution network to expand presence across the country: Nitish Kapoor, MD, Reckitt Benckiser India
Working on distribution network to expand presence across the country: Nitish Kapoor, MD, Reckitt Benckiser India
Agencies beefing up digital wing ops to meet growing online ad demand
Agencies beefing up digital wing ops to meet growing online ad demand
Agencies beefing up digital wing ops to meet growing online ad demand
We are bolstering premium category, eyeing gourmet
We are bolstering premium category, eyeing gourmet
We are bolstering premium category, eyeing gourmet
New price points, unique flavours: Snack makers keeping it crisp
New price points, unique flavours: Snack makers keeping it crisp
New price points, unique flavours: Snack makers keeping it crisp
Godrejs FMCG strategy to get Nisaba makeover
Godrejs FMCG strategy to get Nisaba makeover
Tata-Pepsi joint venture set to enter sparkling water business
Tata-Pepsi joint venture set to enter sparkling water business
We are expanding capacity at Baddi, Hardwar plants: Vineet Agrawal
We are expanding capacity at Baddi, Hardwar plants: Vineet Agrawal
Coca-Cola raises prices for all cola brands in India
Coca-Cola raises prices for all cola brands in India
Godrej Consumer bets on sales initiatives to boost growth
Godrej Consumer bets on sales initiatives to boost growth
Godrej Consumer bets on sales initiatives to boost growth
Our aim is to get into LOreals top-five club of markets by 2020: Dinesh Dayal
Our aim is to get into LOreals top-five club of markets by 2020: Dinesh Dayal
Enhanced-water sector set for action as Danone ups the ante in brand-building
Enhanced-water sector set for action as Danone ups the ante in brand-building
ITC, Dabur, Marico, Bisleri board e-commerce bus to augment sales
ITC, Dabur, Marico, Bisleri board e-commerce bus to augment sales
FMCg firms board e-commerce bus to augment sales
FMCg firms board e-commerce bus to augment sales
ITC to focus on premium personal care products, packaged food for more profits
ITC to focus on premium personal care products, packaged food for more profits
We are keenly looking for acquisitions
FMCG cos Hindustan Unilever, Dabur, ITC groom women-care brands for men
FMCG cos Hindustan Unilever, Dabur, ITC groom women-care brands for men
Britannia looks at JVs to milk dairy business
Tata Global Beverages eyes buys in developed, developing markets
Tata Global Beverages eyes buys in developed, developing markets
We are looking at driving penetration in rural India
We are looking at driving penetration in rural India
TGBL scouting for buys in developed, developing markets
Open to acquisitions if they make economic sense
FMCG cos raise ad spend, slash budget for promotions
Godrej Consumer plans to up stake in two Darling businesses in Africa
Godrej Consumer plans to up stake in 2 Darling businesses in Africa
Parle Agro bets on fizz to boost sales
Parle Agro bets on fizz to boost sales
Its an overcast sky for IPL-7 as major sponsors get jitters
Its an overcast sky for IPL-7 as major sponsors get jitters
Its an overcast sky for IPL-7 as major sponsors get jitters
HUL latest to take poll position with TV campaign
HUL latest to take poll position with TV campaign
Coca-Cola eyes rural expansion to remain on top
Coca-Cola eyes rural expansion to remain on top
Coca-Cola eyes rural expansion to remain on top
Coca-Cola eyes rural expansion to remain on top
Clarity on IPL 7 revives advertising buzz around the tournament
Clarity on IPL 7 revives advertising buzz around the tournament
IPL fixing case: Sponsors seek cover as Supreme Court bowls an IPL googly in N Srinivasan case
IPL fixing case: Sponsors seek cover as Supreme Court bowls an IPL googly in N Srinivasan case
IPL fixing case: Sponsors seek cover as Supreme Court bowls an IPL googly in N Srinivasan case
IPL fixing case: Sponsors seek cover as Supreme Court bowls an IPL googly in N Srinivasan case
Well ensure Pringles grabs a disproportionate share of eyeballs
Variety is the spice snack makers adding in good measure
Variety is the spice snack makers adding in good measure
Parle Agro readies Rs 150 cr to improve production, sales
Costlier ads to keep broadcaster's IPL revenue stable
Costlier ads to keep broadcaster's IPL revenue stable
Our digital plan will bring IPL experience alive: D Shivkumar
Our digital plan will bring IPL experience alive
GroupM: We expect advertising industry to grow 11.6% in 2014
Nail-biting for politicians, but win-win 2014 for ad agencies
Nail-biting for politicians, but win-win 2014 for ad agencies
Jyothy Labs focuses on power brands strategy
Jyothy Labs focuses on power brands strategy
Jyothy Labs focuses on power brands strategy
Godrej scouting for acquisitions
Godrej scouting for acquisitions
Intense Q3 spend dampened results a bit: Tata Global Beverages
Intense Q3 spend dampened results a bit: Tata Global Beverages
FMCG cos sweeten R&D efforts
FMCG cos sweeten R&D efforts
FMCG firms fret as sales in the hinterland see a slowdown
FMCGs witness slump in rural growth story
FMCGs witness slump in rural growth story
FMCGs witness slump in rural growth story
Slowdown fails to stall FMCGs' capex drive
Slowdown fails to stall FMCGs' capex drive
ASCI pulls up cos for unsubstantiated ad claims
The game is all about distribution in our business
Advertising industry to witness boom in independent agencies
Home-grown beverage cos forging global partnerships to take on Coca-Cola, PepsiCo
Home-grown beverage cos forging global partnerships to take on Coca-Cola, PepsiCo
FMCG companies go the economy way to push sales
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