Coke Signs Up Vivek Oberoi

Mumbai, January 20: | Updated: Jan 21 2003, 05:30am hrs
In a strategic move, Coca-Cola India has roped in Bollywood film star to endorse its flagship brand Coca-Cola in the highly competitive segment. Prior to this move, a number of leading cine stars have lent their names to promote the Coke brand (including Aamir Khan) in the last few years.And now Vivek Oberoi is Cokes new brand ambassador.

On the companys new move, Mr Shripad Nadkarni, vice president- marketing, Coca-Cola India said:Vivek Oberoi is one of the most promising new stars on the Indian film horizon and has in a very short span, not only tasted success but proven to be extremely talented and promising. Vivek truly embodies the values that Coca-Cola represents and it is with pride we announce our association with Vivek Oberoi to be our brand ambassador for Coca-Cola..

Further he added that movies have always been one of the youth passions and Coca-Colas long term approach of connecting with the youth has helped the brand become their favourite drink.