CNBC-TV18 To Roll Out Channel For Indians Abroad

Mumbai | Updated: Mar 29 2004, 05:30am hrs
CNBC-TV18 is planning to launch an international channel for the direct-to-home (DTH) service aimed at overseas Indian audiences in the Middle East, UK, Europe, US, Singapore and Hong Kong. It will have a distinctly business, general, political, lifestyle and feature news focus and will be launched towards the end of the year. This will be in addition to the Hindi business channel its considering to launch this year. We are very actively looking at these options. A final decision will be taken shortly, TV18 managing director Raghav Bahl told eFE. He refused to give further details.

However, in a confidential circular mail to the companys employees, Mr Bahl said the international channel will be compiled and uplinked from Delhi. The existing business channel will shift its base from Delhi to Mumbai in the May-September 2004 period. The international channel will be getting ready for a launch at Delhi during this period. The current CNBC-TV18 service and the proposed Hindi channel have to be launched from the same facility. Both these channels will be compiled and uplinked from Mumbai, it said.

After four years of dogged consolidation, it is time for the next leap. The take-off has already begun, the note said.

The company plans to recruit close to 50 people at Mumbai, Delhi and the new bureaus coming up at Hyderabad, Ahmedabad, Chennai and Kolkata. Delhi will act as the super-bureau for the two business channels and also fully produce, compile and uplink the 24-hour international channel.

According to the mail, the internal communication is meant to be shared as advance information only with TV18s employees, since the above plans are not yet 100 per cent closed. We have quite a few procedures to go through and finalise before we can be 100 per cent sure about a public announcement, he said in the circular.