He made the much-awaited announcement in this temple town in filmy style after a long speech and a short dialogue session with the assembled gathering. Soon after he announced the name a short song and sequence came on the giant screen behind him on the dais which the few lakh audience lapped it up enormously.
The 53-year-old matinee idol and son of a police constable outlined his party's vision in various sectors and also unveiled the party flaggreen and white with the sun in the middle - amidst rapturous applause from the huge gathering.
In his more than hour-long speech, the megastar, however, skirted thorny issues like Telangana statehood demand, naxalism and categorisation of Scheduled Castes, saying a "collective decision" would be taken on these matters after "scientific evaluation".
On these sensitive issues, I cannot take an immediate decision. We will take inputs from intellectuals and come to a collective decision", Chiranjeevi told the gathering at the sprawling 120-acre Avilala Tank.
Chiranjeevi, a Padma Bhushan awardee, has acted in 148 films. Former President A P J Abdul Kalam had inspired him to take a plunge into politics and vowed to bring about positive change in politics.