China 'bombarded' with 'Incredible India' tourism blitz

Written by Agencies | Beijing, August 31: | Updated: Aug 31 2008, 19:26pm hrs
India has bombarded China with its biggest-ever advertising blitz to market and create awareness about the country's tourism potentials, including Buddhist spots, to woo at least one lakh tourists from the Communist nation this year.

"We have bombarded China with 'Incredible India' advertisements and jingles to woo Chinese tourists," Director of the recently opened India Tourism Office in Beijing, Shoeb Samad, said.

Samad said the recently-concluded 2008 Beijing Olympics was a successful platform for India Tourism which launched special advertisements at busy subway stations as well as catchy jingles on Chinese radio.

The best-ever Olympic performance by India at Beijing Games has also indirectly created an awareness of the country among the Chinese people, he said, adding that his office received umpteen messages of congratulations from them.

He said that preliminary statistics indicate that some 90,000 Chinese visited India in 2007. "As a result of our focused advertising and awareness campaigns, we are confident that in 2008, we can attract over a lakh Chinese tourists to India," Samad said.

He said India Tourism would be initially focussing on three major cities - Beijing, the Chinese capital; Shanghai, the gleaming eastern financial hub; and Guangzhou, the booming business centre in southern China, marketing the popular 'Golden Triangle' - Delhi, Agra and Jaipur. Buddhist circuit as well as enchanting Kerala would also be high on the marketing agenda of India Tourism Office in China, he said.