In fact, prior to the launch of Innocean, the in-house agency of Hyundai Motor, in India, Cheil also serviced a part of the Hyundai business in the country (brand Accent for a year and the launch campaign of Tucson), pointed out Ryu. Cheil currently has one office in India-in Delhi-which is manned by around 45 people. Its current creative team of nine handles the Rs 120-crore advertising chores-including creative, media, retail and below-the-line activities-of Samsung in India.
Cheil will pitch for non-Samsung businesses and step out of Delhi by the end of 2007, Ryu indicated. To put things in perspective, Cheil began its stint in India as Samsungs liaison office. By end-2003 Cheil began to shed its liaison status in its bid to evolve into a full-service agency.