Cartridge World to open new stores in India

Written by Agencies | Kolkata, March 31: | Updated: Mar 31 2008, 20:23pm hrs
Global cartridge refilling company Cartridge World on Monday said it plans to roll out new stores in the Indian sub-continent to increase its presence in the region.

"We are in advanced talks to open stores in Nepal and gradually we will roll out our Cartridge World stores in Sri Lanka, Bangladesh, Maldives and Bhutan," Cartridge World South Asia CEO Naveen Rakhecha said.

"Taking India, we will increase our number of stores to 250 by 2010. Globally, the company has 1,600 stores in 46 countries," he said.

At present, the company has 25 stores in the large cities, but now it plans to grow in tier II and tier III cities to capture the estimated Rs 2,500-crore cartridge refilling market, which is expected to touch Rs 3,000 crore in 2009.

Cartridge World had appointed AFL as its master franchisee, which manages the stores in the country. Rakhecha explaining the benefit of refilling of cartridges said it is cost and environment friendly. But, it requires a great deal of expertise in quality maintenance.

"We offer 100 per cent guarantee in the quality of printing. We use 300 inks and cartridge specific refilling processes to maintain quality," he said.