Cartridge World planning pre-recharged unit in Bengal

Written by fe Bureaus | Kolkata | Updated: Jan 1 2010, 04:28am hrs
Cartridge World, one of the worlds largest printer cartridge recharge services, is looking at setting up its pre-recharged cartridges facility at Falta special economic zone in West Bengal. The company, which has presence in 51 countries, does not have any such facility in Asia.

We are planning to set up a pre-recharged cartridges facility in India which will cater to our international operations. We are in talks with the information technology department of the state, said Naveen Rakhecha, chief executive officer of south Asia of the company.

There has been a demand for pre-recharged cartridges worldwide. A customer who comes with an empty cartridge will be given a pre-recharged cartridge instantaneously, he said. He was in Kolkata to open the sixth store in the city.

We have already evaluated the possibility of setting up such a unit at Noida.

But we are also weighing options in West Bengal, he said.

Cartridge World, which has 77 stores at present, is planning to set up 100 more stores in the country by the 2009-10 fiscal end. We have planned to open 250 stores by 2012, he said. Apart from entering into the tier II and tier III towns in India, we have also planned to launch stores in neighbouring countries like Sri Lanka, Bangladesh and Nepal.

Cartridge World earns 4-5% of its global revenue from Indian operations and is planning to double that in a years time. For us, India is the second largest growing country in Asia, he said. While 85% of the sales of a shop come from cartridges business in India, it is 75% globally.

While B2B segment has almost 60% share in the companys revenue earned from India, retail sales caters to the rest of it.