CarDekho, India’s auto portal has launched it’s first ever TV commercial. In its bid to better viewer’s navigation, CarDekho has revamped the look and feel of the website. The new UI is more user friendly and presents richer experience to users. It’s app on Android, launched a month ago has already clocked 100,000 downloads and still counting! Furthermore, CarDekho is the sole auto portal in the county to have an app on Apple’s iOS App Store.
The TV Commercial aired on 9th September, highlights the fact that buying a car in India is still a big deal. Moreover, it shows mixed advice from the self-proclaimed experts like your neighbors, friends and family further leaving you confused. Hence, focusing “Suno Nahi, Dekho!
The Ad will be running on the leading channels along with news, movies and music channels in all regional languages. The TVC is created by Linen Lintas and Media Agency for the campaign is Xposure. CarDekho is also the co-sponsors of Big Boss – Season 8 on Colors and co-powered sponsors of the Humpty Sharma Ki Dulhaniya premiering on Colors.
Lk Gupta, CMO, CarDekho.com feels, “as being a pioneer in the concept of unbiased, objective and expert comparison of used and unused cars, we wanted to bring alive the most prevalent insight of what goes in the mind of a prospective buyer. Our website does a detail analysis of all technical information, expert opinions, on-road prices and helps the buyer to shortlist what is most correct for him. We even help arranging the test drive and connect with the nearest dealer. All in one, it?s a must check solution before buying a new or used car.”
“We seek and get opinions from all and sundry when we throw open our decision to buy a car. Eventually, thanks to multiple povs, we stand confused. CarDekho, gives a real comparison on all aspects to let you be most informed before making the choice. This is the core insight that we worked on” – comments Abhik Santara, EVP, Linen Lintas. Through this proposition, we are aiming at an intense TV and digital burst in the next couple of months.
